David Watkins David Watkins

Dressing for the Third Place

Not work. Not home. That third place—coffee shops, dinners, airport lounges—deserves its own kind of presence.

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David Watkins David Watkins

More Than Just Measurements

It’s not just about getting your measurements right: it’s about trusting someone with how you want to show up in the world.

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David Watkins David Watkins

Wearing Your Story

Some garments carry more than style—they carry memory, meaning, and the moments that made you who you are.

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David Watkins David Watkins

Create More, React Less

It's easy to fall into reactive mode when building a business, whether as a solopreneur, a custom clothier, or a creative professional.

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David Watkins David Watkins

Who Should You Sell First?

It’s tempting to target the first group and educate the market. After all, many people wear off-the-rack clothing and would benefit from customs, but convincing them is a long game.

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David Watkins David Watkins

Why Creativity Thrives in Community

In creative circles, there’s a long-standing belief in the myth of the lone genius—the idea that the greatest works of art, literature, or innovation are the result of solitary, uniquely gifted individuals.

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David Watkins David Watkins

Style Is Everything, and Yes, You Have It

The late Charles Bukowski was a character, but the man had a way with words. A way to stir emotions. In regards to style, he thought it was the answer to everything.

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David Watkins David Watkins

So, What Do You Do?

How we show up every day tells our story. Despite what we often believe, storytelling and wardrobe building are not innate abilities. They are skills anyone—from marketers and finance professionals to parents and educators—can and should master.

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David Watkins David Watkins

Telling Your Story

Our wardrobe is our most persuasive tool. It’s a story we tell ourselves and the world around us every day, without even speaking a word.

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David Watkins David Watkins

Define Perfection

When it comes to anything menswear-related, the best advice I can give is this. Define perfection…then build toward it.

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David Watkins David Watkins

Start With Yourself

Who would you point to if you had to pick one person in Hollywood to teach your son how to dress?

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David Watkins David Watkins

Focusing on Attention Is Wrong

When a customer wants to get a wardrobe project off the ground, there is often confusion about how to achieve this goal.

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David Watkins David Watkins

We Learn By Doing

Plans are a necessary starting point for any project. And when it comes to wardrobe - planning is essential, especially since we coordinate around seasons and situations.

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